For good products and services to take shape, companies need to be able to point out the correct ways to define the right projects, results and targets while working on their business models establishing harmony in the final outcome. Designers are increasingly working on creating value not just in terms of profit but also in …
Continue reading "Design-led innovation: reshaping visions and internal strategies"
When referring to design-led innovation, the usual names that tend to come to mind are Apple, Samsung and IKEA– global companies with big budgets and top-level designers. In most small to medium sized businesses, the situation tends to differ with differing needs for design management. A lot of the SMEs probably had no prior experience …
Outside-in design thinking can help reconstruct market boundaries as opposed to just concentrating on the competition with a limited customer-base competing with detrimentally limited resources. It is not enough to focus on what customers think they might need. As Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.”
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