Design, the Force That Propels Forward

When referring to design-led innovation, the usual names that tend to come to mind are Apple, Samsung and IKEA– global companies with big budgets and top-level designers. In most small to medium sized businesses, the situation tends to differ with differing needs for design management. A lot of the SMEs probably had no prior experience …

Blue Ocean Strategy and Design Thinking

Outside-in design thinking can help reconstruct market boundaries as opposed to just concentrating on the competition with a limited customer-base competing with detrimentally limited resources. It is not enough to focus on what customers think they might need. As Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.”

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